Join to apply for the Creative Director role at Palm Harbor Homes 1 day ago Be among the first 25 applicants Join to apply for the Creative Director role at Palm Harbor Homes About Cavco Industries : Our goal at Cavco Industries is to help make exceptional housing more affordable for more people nationwide. Cavco is a leading designer and builder of manufactured homes, modular homes, commercial buildings, park model RVs and vacation cabins. At Cavco, we believe in fostering creativity and innovation. As part of our in-house marketing team, you’ll have the opportunity to help shape the visual narrative of a leading company in the affordable housing sector. We offer competitive salaries, comprehensive benefits, and a dynamic work environment where your ideas can thrive. Position Summary : Our Creative Director will be a strategic leader responsible for creating and iterating a visual brand identity that resonates with our audience and leaves a lasting, positive impression. The ideal candidate has a track record of successfully inspiring and collaborating with a multi-disciplinary creative team, and experience developing multi-channel creative that balances strategic business objectives with emotional authenticity. If you are a versatile design leader with a strong portfolio who can operate as a lead and guide strategy, but will roll up your sleeves and execute day-to-day work as needed, we strongly encourage you to apply! Essential Duties & Responsibilities Set the Standard for Creative: Lead concept development and visual direction across a wide range of digital and traditional channels including print, video, social and web. Bring ideas to life through strategic design, web, event marketing and video content. Contribute strategically to campaign planning and brand evolution. Oversee Video Production: Lead storyboarding and production of high-quality video-content, including internal communications and external promotional videos, product demos, social media content, ads and motion graphics to drive engagement and build connection with our external audiences and internal teams. Build and Lead the Team: Inspire and mentor a team of designers and creative professionals to ensure impactful visual storytelling across channels and mediums. Source, coordinate and effectively integrate freelance support and remote regional teams. Strengthen Collaboration: Work closely with marketing leadership, company stakeholders and external agencies and vendors to align creative efforts with business goals under the direction of the SVP of Marketing. Maintain Brand Consistency: Ensure all visual content adheres to brand guidelines and maintains a consistent look and feel across all platforms. Candidate should be detail-oriented and help ensure quality control throughout executions. Strategize and Present: Must be able to present creative concepts to stakeholders and management, incorporating feedback to refine and improve designs. Manage Team Workflow: Prioritize work and resources across engagements, based on short- and long-term needs and develop schedules by collaborating with designers, copywriters and production artists. Manage input of requests from multiple sources across the company and effectively load balance work for multiple designers and projects simultaneously, ensuring quality control, timely delivery and adherence to budget constraints. Must be highly organized personally, as well as skilled at helping creative teams achieve top level efficiencies by implementing optimal processes and organization.
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